Brand Event
Heineken 0.0 Padel.
A 10,000 sq ft Heineken 0.0 takeover of City Padel — branded courts, a refresh lounge, and on-court signage built around play, not the bar.
Area
10,000sq ft
Year
2026
Location
City Padel
Concept
Fluid Fun
About the project
Heineken 0.0 wanted City Padel to feel like the brand without feeling like a beer activation — players moving between sets, not a bar takeover. We took 10,000 sq ft of court and surround and built the wraps, the sideline graphics, and a refresh lounge that earns its place between matches.
3D Views
Designed before built.
Palette
Heineken Green
Court Blue
Ink
Bone
Event Pictures
The weekend it ran.
Hover to pause. Photography by All Is Amazing.
Concept
Fluid Fun.
Heineken 0.0 belongs at the court, not the bar — that was the starting point. We took 10,000 sq ft of City Padel and built around movement: court wraps that flow into the sideline graphics, a refresh lounge where the bottle is the prop not the centrepiece, and signage that reads from anywhere on the floor. The palette holds Heineken green against the court's royal blue, so the activation reads as the brand without painting over the venue.