Brand Event
Toyota Gazoo Racing.
A regional Toyota Gazoo Racing activation in Bangkok, built as a race track — main stage, car showcase, and registration zones laid out along a circuit guests walk like a paddock.
Area
14,800sq ft
Year
2026
Location
Bangkok
Concept
Race Track
3D Views
Designed before built.
About the project
A regional Toyota Gazoo Racing activation in Bangkok, laid out as a race track. 14,800 sq ft of circuit — registration at the start line, the GR car showcase along the front straight, activation zones at the apex, main stage as the chequered flag.
Event Pictures
Coming this November.
Event photography drops after the build wraps. Check back in November for the on-the-floor shots.
Concept
Race Track.
Toyota Gazoo Racing isn't a brand campaign — it's a motorsport culture, and the activation had to read like one. The brief: bring the GR programme to a regional Bangkok audience without flattening it into a press conference. We laid the 14,800 sq ft footprint out as a race track — registration at the start line, the GR car showcase along the front straight, activation zones at the apex, and the main stage as the chequered flag. Guests walk the circuit the same way drivers learn a track: entry, midpoint, reveal. Black, white and GR red carry the whole graphic system — no soft edges, no apology — so the activation reads as racing from the entry road.